Senior COPYWRITER

Health, Wellness + Longevity

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Caralyn is a writer and content strategist for health, wellness, and longevity brands.

I’m a Senior Copywriter and Content Strategist who brings clarity, trust, and impact to digital health, wellness, and longevity brands. From long‑form thought leadership to conversion‑driving product pages, I shape voice, messaging, and storytelling across web, email, social, and product launches, making complex clinical or technical ideas feel human, credible, and accessible.

I partner closely with product, clinical, marketing, and data teams to ensure every message aligns with business goals, user needs, and evidence‑based insight. As founder of Skin Theory, I combine a holistic mindset with creative storytelling, owning the full user journey, from first touchpoint to long‑term engagement and brand loyalty.

If you need content that builds trust, educates and converts, without losing nuance, I’m here for it

  • Advise on product positioning, messaging, and user journey flows for digital health and wellness products. I review, approve, and optimize content across platforms and touchpoints to ensure clarity, accuracy, and impact, helping users understand, adopt, and love your product.

  • Design content calendars and narrative frameworks that drive engagement and retention. I translate complex clinical, technical, or wellness concepts into accessible, high-impact stories for blogs, social, email, and campaigns.

  • Define your brand voice, positioning, and messaging framework. I help ensure every touchpoint, web, email, social, and product, communicates your unique value, builds trust, and connects with your audience.

  • Write and refine copy that guides users through onboarding, product features, and conversion funnels. Using behaviour-change insights, UX principles, and data, I create messaging that boosts adoption, satisfaction, and long-term loyalty.

  • Create blog posts, guides, and thought leadership content that establishes authority and grows organic reach. Every piece is strategically aligned with SEO best practices and designed to educate, inspire, and convert your target audience.

  • "Working with Caralyn was the best decision I made this year!"

    Eva, Former Client

Let’s Work Together

If you're interested in working with Caralyn, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.